Strategic Brand Guidelines · 2026
Sick pieces. Best prices. Great vibes.
A complete visual identity system for Inti Vintage — the premier vintage streetwear destination at Promenade Temecula.
01 — Brand Foundation
Inti Vintage is a high-energy streetwear and vintage thrift store rooted in Y2K culture, sustainability, and community. We're bold, fast-moving, and unapologetically loud about our drops and deals.
Make premium vintage and streetwear accessible to everyone — with the energy of a drop, the price of a thrift, and the vibe of your favorite crew.
Bold. Urgent. Warm. Street-credible. We're the friend who knows where all the best stuff is — and isn't gatekeeping it.
Promenade Temecula
Suite 2355
40820 Winchester Rd
Temecula, CA 92591
"Sick pieces. Best prices. Great vibes." — Use verbatim in campaigns. Never alter the cadence.
@intivintage on Instagram
intivintage.com
info@intivintage.com
Saturday: 10am – 9pm
Sunday: 11am – 6pm
(Weekend hours — always confirm for events)
02 — Target Audience
Our community lives at the intersection of sustainable fashion, streetwear culture, and Y2K nostalgia. They shop with intention, share with pride, and respond to authenticity over polish.
Scrolls Instagram for drops, knows brand resale values, and comes in for specific styles. Drives peer influence.
Values sustainability and slow fashion. Chooses second-hand on principle. Responds to affordability and quality messaging.
Instagram post, Reel, or Story
FOMO copy + limited-time deal
In-store experience + signage
Deal closes, loyalty built
Haul content, tags @intivintage
03 — Color System
Five core brand colors — used consistently across every touchpoint. Never substitute, mix in off-palette colors, or apply at low opacity except for subtle backgrounds.
Deep Teal + Solar Yellow — main combination for backgrounds and headings. High contrast, on-brand.
Safety Orange on Cream or Teal — reserved for buttons, CTAs, and urgency callouts only.
Yellow on Cream (low contrast). Orange on Yellow (illegible). Off-palette colors without brand approval.
04 — Typography
Three-font system: one for impact, one for personality, one for readability. Use them in combination — never rely on a single font for every role.
05 — Tone of Voice
Our voice is direct, bold, and human. We write the way our best customer thinks — fast, enthusiastic, and already knowing what they want. Every word earns its place.
"$5. ONE BAG. STUFF IT TILL IT RIPS. This weekend ONLY at Inti Vintage, Promenade Temecula. SAT 3/14 10A–9P | SUN 3/15 11A–6P. First come, first stuffed. intivintage.com"
"ONE BAG. $5. FILL IT TILL IT RIPS.
Saturday + Sunday · Promenade Temecula
These bags fill FAST — don't wait.
Follow for restocks + drops"
Subject: "Fill-a-bag for $5 this weekend"
Preview: "One bag. No limits. Saturday + Sunday only."
06 — Visual Design Language
Our visual style pulls from Y2K collage culture, streetwear zines, and bold editorial layouts. High contrast, layered textures, and oversized type define the look.
Applied at 30–40% opacity over backgrounds. Adds analog warmth. Never use on body text areas.
Radial dot pattern at 5–8% opacity. 10px spacing. Used on cream and teal backgrounds for depth.
Outlined text for layered depth. Orange stroke on yellow text or yellow stroke on teal text.
Circular, rotated –12° to +15°. Orange border, uppercase label. Used for "new drop", "sale", urgency callouts.
White inner border + orange outer accent. Signals premium presentation for key campaign signage.
3px offset, Yellow or Orange shadow. Applied to hero type for graphic punch. Never use soft blur shadows.
07 — Channel Specifications
Every channel has specific dimensions, formats, and content rules. Never scale assets between channels without recreating them at spec.
| Asset | Dimensions | Format | Channel | Notes |
|---|---|---|---|---|
| Large Easel | 23.5 × 33 in · 2350×3300 px | In-store floor | High gloss paper, 100 DPI · 2 per campaign | |
| Window Banner | 36 × 72 in · 3600×7200 px | Storefront window | Banner paper, 100 DPI · 1 per campaign | |
| Counter Card | 11.25 × 7.25 in · 1125×725 px | Counter / rack | Shine paper, 100 DPI · 10 per campaign | |
| Instagram Feed | 1080 × 1350 px | Digital | 4:5 portrait ratio · JPG/PNG | |
| Instagram Story | 1080 × 1920 px | Digital | Instagram Stories | 9:16 vertical · Add swipe-up CTA |
| Email Hero | 600 × 750 px | Square / Mailchimp | JPG · stays within 600px email container | |
| Reels Cover | 1080 × 1920 px | Video | Instagram Reels | 9:16 · 7–15 sec · cut every 2–3 sec |
08 — Campaign Workflows
Every campaign follows a consistent production flow. The WAT framework (Workflows -> Agents -> Tools) ensures each step is deterministic and repeatable.
Define offer, dates, times, locations, and channel targets. All inputs confirmed before any production starts.
Agent reads full_campaign_workflow.md to determine all required assets and tools.
Which asset types does this campaign require? Route to the appropriate production tracks below.
Easel · Window · Counter Cards
Tools: ODP signage generator
Sizes from: signage_sizes.json
Feed · Story · Reels Cover
Tools: nano-banana (Gemini)
Copy: online_campaign_workflow
Hero Image + Square blocks
Tools: Square Email builder
Spec: square_email_workflow
Check colors match palette, copy is on-voice, dimensions match spec, store hours/address are accurate.
Print files sent to vendor. Social posts scheduled. Email campaign sent via Square.
Document any issues, rate limits, or better methods found. Update the relevant workflow .md file.
Write per channel template (SMS, IG Caption, Email Subject). Include offer, dates, location, CTA.
Under 250 characters?
Price + action in first 20 chars?
Date, time, location included?
Hook in ALL CAPS?
1–2 emoji max?
12–15 hashtags in block?
FOMO line present?
Subject under 50 chars?
Preview = one punchy line?
Buttons: Orange (Dir) + Yellow (Cal)?
Ready to publish. Deploy to channel.
Revise only the failing check. Re-run that check only.
$5 Fill-a-Bag — Large Easel — Mar 14
$1 Womens Tees — IG Feed — Mar 21
$5 Fill-a-Bag — Email Hero — Mar 13