The September palette blends warm neutrals with bold primaries.
Feels a little dystopian
Focus on sans serif fonts
More muted colors / backgrounds
Avoid borders or outlines on fonts
Overlay textures purposefully
Purposefully amateur
HIGH SAT · HIGH SHARP · HIGH CONTRAST
The "distorted" and "imperfect" look symbolizes a rejection of the mainstream. Here's how to accomplish it.
The font you use is key. Find a font that mimics old VCR displays or early digital text. Layering over images and slightly distorting reinforces the aesthetic.
For product photos, use physical props that match the vibe. Old CRT monitors, cassette tapes, or even an old VCR can be used as backdrops or props to set the scene.
Your marketing can tell the stories of where the vintage pieces come from, adding to their authenticity and value. "Was it part of an 80s prom?" Give each item meaning.
Instagram Stories, TikTok videos, and carousels that use glitchy transitions, loud fonts, and grainy video to showcase new items.
For each item, create a small story about its history. Was it part of a "80s prom"? This gives the item more meaning and encourages customers to connect with your brand.
Use your unique visual style in emails. Announce new drops with animated GIFs that feature your VHS aesthetic. Create urgency with "early access" drops for subscribers.
Outreach targets: Teachers · Boomers · Firefighters · Churches · Schools