Mission Control

This Week

--
Revenue
vs. goal
--
Transactions
this week
--
Avg Ticket
per transaction
--
Best Day
highest revenue
Operations & Pricing
💰
Active
Brand & Pricing Guide
Tiered pricing for hoodies ($15 / $24 / $39), print vs. stitching criteria, brand list, and what makes items move up or down in value.
Pricing Tiers Brand List Categories
🔄
Active
Weekly Pull, Storage & Donations
The full inventory lifecycle — Friday pulls, the $1 rack, the value filter, storage unit FIFO system, and donation protocol to Project Touch.
Inventory Cycle Storage Map $1 Rack Rules Donations
New
Store Presentation Standards
Everything the customer sees and touches — displays, cleaning, atmosphere, daily checklists, and the floor standards that make the brand.
Displays Cleaning Checklists Atmosphere
🎨
Active
Brand Guidelines
The full Inti Vintage brand identity — colors, typography, tone of voice, audience personas, and visual standards.
Colors Typography Voice
Merchandising & Store Design
🏪
New
Merchandising Plan
The full store vision — core concept, zone map (Day → Golden Hour → Night Market), 6 senses system, lighting specs, scent profile, sound strategy, and implementation steps.
Zone Map Lighting Scent Sound 6 Senses
Creative & Marketing
📸
Active
Instagram Creative Direction
September moodboard — VHS/glitch Y2K aesthetic, color palettes, texture guides, and content strategy for stories, reels, and posts.
VHS Aesthetic Y2K Moodboard Content Calendar
🏷️
Reference
Deal Days & Promos
$2 Tuesdays, $5 Wednesdays, double points, bin sale weekends. Taglines, messaging, and weekly campaign cadence.
$2 Tuesday $5 Wednesday Taglines
📅
Reference
Weekly Campaign Cadence
2 stories/day, 3 posts/week, 1 text + email, community posts, SEO blog updates, brand ambassadors, and outreach playbook.
Social Email Outreach SEO
Decks & Presentations
📊
Active
Tyler Marketing Deck
Full marketing deck for Galleria at Tyler — market data, brand pillars, college demographics, proof of concept, growth projections, and corporate alignment.
Galleria at Tyler Brookfield Leasing
📊
Active
Ontario Marketing Deck
Full marketing deck for Ontario Mills — market data, brand pillars, proof of concept, growth projections, and Simon Property alignment.
Ontario Mills Simon Leasing
Training & Onboarding
📖
Coming Soon
New Hire Onboarding
Day 1 checklist, store layout walkthrough, register training, and first-week expectations.
🧪
Coming Soon
Pricing & Brand Quiz
Interactive quiz to test staff knowledge on pricing tiers, brand identification, and the value filter process.
Coming Soon
Friday Pull Checklist
Step-by-step interactive checklist for the weekly pull process. Scan racks, pull by color, value filter, restock, box, and label.
👥
Coming Soon
Role Responsibilities
Staff vs. Manager duties, escalation paths, and who handles what from the floor to the backroom to online listings.